Campaign: Petit Jean Yearbook Distribution
As the editor-in-chief of the Petit Jean yearbook, even before the final pages are submitted, work begins on preparing for the promotion and distribution. From the concepts and production of the videos, social media posts, online exclusive content and event space, the branding is designed to match the publication and inspire the students and faculty. As a general rule in marketing an event, product or service, I often approach marketing campaigns with the goal of creating a narrative in which the user or consumer can find themselves, creating a desire to become involved in that narrative.
The Making of McLarty
When we sat down with Dr. McLarty to let him tell his narrative, we knew we had to record the interview beyond what we published in the yearbook. This is the uncut transcript of the interview along with photos and the original interview audio.
The Petit Jean yearbook staff began creating this year’s book in August. We are ecstatic to finally share our record of this year’s Harding history with you. Don’t miss chapel on Thursday May 2 during Dead Week! #PetitJean19 pic.twitter.com/dVXpcCAJ7B
— HU Student Pubs (@HUStudentPubs) April 22, 2019
In addition to our staff of section editors, copy editors, photographers and designers, this year we added an illustrator to our staff. Come to chapel on May 2 to see what other projects she worked on and how we used them in the book! #PetitJean19 pic.twitter.com/lARenKUTob
— HU Student Pubs (@HUStudentPubs) April 25, 2019
If you follow me on social media at all, you probably already know this, but my year-long secretive project is being revealed in three days. I wrote a little bit about it in The Bison. Sorry, I got a little sassy. #notsorry #PetitJean19 https://t.co/ARpyYxvHCY
— Megan Stroud (@megannstroud) April 29, 2019
#NewProfilePic #PetitJean19 pic.twitter.com/PkuiJXPWaY
— Megan Stroud (@megannstroud) April 29, 2019