Social Media

 
 
#HUToday: More than 1,400 Special Olympics Arkansas athletes and coaches are back on campus! We are so thankful to the many people from our community and to the Special Olympics Staff who help make this event possible.
Our faculty are both outstanding scholars in their fields and mentors who are beloved by our student body. They go above and beyond to walk alongside you in your educational journeys and also to mentor you during this formative period in your life. T
May is National Nurses Month, and this is National Nurses Week! Help us celebrate by tagging your favorite @hardingunursing graduate that is making a difference! Did you know that, since 2019, 100% of our Bachelor of Science in nursing graduates have
It's officially summer at Harding! Summer school classes have already begun and we are looking forward to events like Bison Bound, Uplift, Pharmacy Camp and Choir Camp! Learn more about all the #SummeratHarding events at harding.edu/summer. #linkinbi
Happy Mother’s Day! I’m so glad we are getting to spend it with both our amazing moms! 💗
Take weekend trips with your friends. You won’t regret it. 💛
There’s just something special about sharing our home away from home with family ❤️
A happy Easter indeed 🐣
A day with Dad. A day well spent. ❤️☀️
I found a new favorite walking spot! The Waco suspension bridge is open again! #wearewaco
The exact face I made after finding out it’s #nationalpuppyday 😍 • #corgi #corgipuppy #corgisofinstagram #corgilife #texasdogs #texascorgi
Another day at the silos🌷 • #springatthesilos #visitmagnolia #magnolia
My mom says I’m cute.🌷 #newprofilepic #springatthesilos #visitmagnolia #magnolia

Campaigns

Inauguration of President Mike Williams

Harding University’s sixth president in nearly a decade

Spring Sing

Promote and cover this major, annual campus events for Harding University

#HUSpringSing22

Black History Month

Following University announcements, featured Black history milestones, covered the memorial dedications and shifted focus back to current students

#BlackHistoryMonth

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Yearbook Distribution

Raise awareness and excitement for Distribution Day

#PetitJean19

Analytics Reporting

After starting my job as the digital media coordinator at Harding University in 2019, I began creating monthly social media analytics reports, pulling data directly from the platform analytics to compare reach, engagement and track the success of our posts based on asset type and content categories. Throughout the school year, I maintained these monthly reports and compared our audience growth, content quantity and average monthly engagement rate by platform from month to month. By the end of the school year, I had created formulas to make these reports from scratch more time efficient. Click here to view a sample report I created in Excel. During the summer of 2020, we began using Sprout Social as our social media management platform, and I began a new reporting strategy using tags on each piece of content to track campaigns and sentiment. This allowed me to spend more time analyzing the results for incoming and outgoing messages, content patterns and engagement. Click here to view a sample annual report using reporting from Sprout Social. Apart from social media, I also frequently use Google Analytics to monitor website traffic data in order to inform website content decisions for the University.

Daily Content Creation

Live Event Coverage

Covering campus events at Harding happens in many ways. Sometimes its a recap video we post the next day, but sometimes it’s live coverage on Twitter and Instagram stories to help people who cannot be present to follow along with us in real-time. Whether it’s a lecture or a kick-off for basketball season, live coverage was a frequent part of our campus event coverage.