Spring Sing 2022
Since 1974, Spring Sing has been an annual theatrical and musical performance at Harding University that features hundreds of students and social club shows competing for donations to selected charities. The event serves as a second homecoming for our campus community and involves heavy coverage on social media and well as digital promotion. I led my digital team in creating video, social media and app content for the 2022 production, centered around the theme “Moments,” some of which can be seen below.
It's officially April which means #HUSpringSing22 is this month! We would not try to fool you about this! Get your tickets now before they are sold out: https://t.co/2IuJ8ddqP6! We can't wait to see you campus April 14-16! pic.twitter.com/ZMROhD3mxI
— Harding University (@HardingU) April 1, 2022
Visiting campus for #HUSpringSing22? Everything you need to know can be found at https://t.co/71KCxHDdy1 and in the HaringU mobile app (https://t.co/v0XWli9dOQ). Read the digital program, view the schedule, meet the hosts & hostesses, and read the club show's parodied lyrics! pic.twitter.com/FuZg4z81mA
— Harding University (@HardingU) April 15, 2022
Saturday Evening Performance Live Coverage
The moment has come! The final performance of #HUSpringSing22 “Moments” is beginning right now! Follow along with us all night on Twitter and Instagram stories. After the finale, watch the awards ceremony live on Facebook and at https://t.co/dIXhhYvyUs. #HUSpringSing22 pic.twitter.com/unsh9rOT0x
— Harding University (@HardingU) April 17, 2022
It’s easy to see why people traveled “roads” from all over to hear Asher sing! No matter where you go after this, we’re glad to share this moment with you. Host Asher Patten is a junior acting major from Searcy, Arkansas, and a member of men’s social club, Theta. #HUSpringSing22 pic.twitter.com/KXX5JL7nGj
— Harding University (@HardingU) April 17, 2022
TNT, Zeta Rho & friends want to see their names in lights and seek advice from rock ‘n’ roll legends, Cher, Elvis & Elton John, on their journey to becoming rock stars! Rock and roll baby, the show must go on! #HUSpringSing22 pic.twitter.com/Q1hZpdrz2r
— Harding University (@HardingU) April 17, 2022
Intermission is over, and now there is a pirate ship on stage! Hosts, hostesses, ensemble & jazz band begin the second act by reminding us of childhood when all the simple things were so much fun! “Play” is an important part of the moments that make us who we are! #HUSpringSing22 pic.twitter.com/8uVVGhKZoG
— Harding University (@HardingU) April 17, 2022
What happens after curfew? Delta Gamma Rho, Omega Phi, Phi Kappa Delta & friends find ”Haunted Harding,” where ghosts, skeletons and zombies just want to be where the students are! Did you see the old Spring Sing footage on the screens as they sang the alma mater? #HUSpringSing22 pic.twitter.com/iReqFa0aWS
— Harding University (@HardingU) April 17, 2022
The ceiling can’t hold in the energy of this finale number — "This is the Moment (Can't Hold Us)" — featuring the hosts, hostesses, ensemble, jazz band and representatives from each club show taking a bow for a great final performance of #HUSpringSing22! pic.twitter.com/xdvaeP64BO
— Harding University (@HardingU) April 17, 2022
And finally — the moment we have all been waiting for — the winner of the John H. Ryan Sweepstakes Award is Haunted Harding (Delta Gamma Rho, Omega Phi, Phi Kappa Delta & Friends). #HUSpringSing22 pic.twitter.com/P7bm8xuFMX
— Harding University (@HardingU) April 17, 2022
“Life is full of moments that matter — moments of clarity, truth and connection that signify turning points, prayers answered, serendipities. #HUSpringSing22 celebrates defining moments and shared memories, events that happen every day at Harding.” –Steve Frye, director pic.twitter.com/Nmnks5lDcv
— Harding University (@HardingU) April 17, 2022
Every major moment in life has been infused by music, and tonight, every moment of the live music for the hosts, hostesses and ensemble performances is accompanied by our Jazz Band, including their first feature performance, “Sidewinder.” #HUSpringSing22 pic.twitter.com/6o1DZTVTYf
— Harding University (@HardingU) April 17, 2022
Hostess Lydia Leila Black is here! Lydia is a senior acting major & entrepreneurial management minor from Kilgore, Texas, and she looks so happy, she might just think she’s in France instead of Searcy. But if she’s dreaming, we aren’t going to wake her up! #HUSpringSing22 pic.twitter.com/9DtUvo1j3k
— Harding University (@HardingU) April 17, 2022
Dr. Dale Manor, Ju Go Ju, Ko Jo Kai, Sub T-16, Titans & friends are taking us on an adventure! Ain’t no pyramid tall enough, ain’t no sand dune low enough, ain’t no river wide enough to keep them from getting the gold treasure! Even the mummies bit the dust! #HUSpringSing22 pic.twitter.com/RXke5zt3DQ
— Harding University (@HardingU) April 17, 2022
Before each club show, the hosts and hostesses share their own parodies to set the mood! Which one was your favorite? #HUSpringSing22 pic.twitter.com/6rEYFsOETR
— Harding University (@HardingU) April 17, 2022
And finally — the moment we have all been waiting for — the winner of the John H. Ryan Sweepstakes Award is Haunted Harding (Delta Gamma Rho, Omega Phi, Phi Kappa Delta & Friends). #HUSpringSing22 pic.twitter.com/P7bm8xuFMX
— Harding University (@HardingU) April 17, 2022